t's GROOVY BABY! The name says it all, we're bringing bright an groovy to you this year across all our products! Get your groove on! 

It is a sin to show up on the beach with a boring towel. Our vibrant beach towels are not only a sensation to look at but are also super-duper soft! They are 100% cotton with a towelling texture on one side that is absorbent and perfect for drying yourself after a swim, while the printed side has a silky, sand-resistant texture for you to lie on while sun tanning. We've thought of it all and literally made the perfect beach towel.